Archive for June, 2010
Knowing your Graphic Designer
Today’s post is being shared courtesy of www.hypegenius.com. Many aspiring DYI artist fall short in the planning of their career path. Your identity is the next most important step in planning your career success. Cultivating a lasting relationship with your branding and design team is an important step in insuring your future as a musician. Too often, artists will spend the lion’s share of their time focused on recording their next album only to have it completed before looking to start packaging design and promotions.
In a productive chain of circumstances, this step should begin in the planning stages of creating an album, usually around the time you begin rough tracking. If you hope to effectively promote your album and push your music to the world, you should already have a solid marketing plan in place upon completion of your masterpiece. You have worked hard to refine your sound and put your best foot forward, so why would you sell it short by waiting until it was finished to consider your strategy in packaging and promotion?
Take a peek at the post entitled “Knowing Your Graphic Designer” written by Dan Fonseca- Then consider getting to know us as at Upon a Branch as your branding friend!
Knowing a graphic designer
When you are a DIY musician, it is imperative that you surround yourself with a powerful, dynamic group of individuals that will help move your music career forward. One of these critical relationships will be the one you have with your graphic designer. In essence, your graphic designer will be responsible for your branding image. He or she will create your album artwork, website graphics, tour posters, stickers, and anything else that will require retouching. Next to your music, your branding image is the most important thing to ensure is at the highest of standards.
Graphic designers come in all shapes in sizes. Most relationships start of as regular friendships. These friends do your graphic design work just to simply help out or as a favor. These individuals are great to start out with but hopefully sooner than later will have to upgrade (no offense to your buddy, we are sure he/she is a great person). Down the road your graphic design needs will increase and having a professional relationship with a graphic designer will be imperative.
So start networking and poke around a bit! See what resources you have at your disposal. You never know, maybe a friend has a talent you weren’t aware of! Here’s to productive friendships!
